Transforming Lives Through Curated Journeys
Samuel Rojas founded Protocolo Tours with a vision: Travel isn’t just about the places you visit—it’s about the moments that leave a lasting impression. Drawing on his leadership in organizations like COTAL, he transformed a small venture into a family legacy that redefined travel across Latin America.
With his wife Elsa by his side, Samuel’s unwavering passion inspired journeys that brought people closer. Now, three generations strong and based in Miami, FL, Protocolo Tours continues to honor his legacy—creating transformative experiences that connect people to the heart of every destination.
Who We Are Today
We connect talent and people through transformative travel. Our Concept Trips are curated by experts, while our Travel Specialists design bespoke journeys tailored to individual travelers. With over 60 years of expertise, we’re trusted by global brands, artists, and travelers worldwide.
Specialized Services
We partner with leading companies and award-winning artists to craft unique travel experiences. Interested in these services? Contact us to create something exceptional.
Corporate Trips
Trusted by global corporations for incentive trips, executive retreats, and team-building experiences.
Entertainment
Creating exclusive, unforgettable tours in collaboration with renowned musicians.
